Opening Nov 30

ENTRANCE: 101 N. 13th St, Brooklyn, NY 11211
ADMISSION: Free

Brooklyn, NY, November 3, 2012 —Present Company is pleased to announce Pretty Conceptual, the second iteration of our ongoing Present Projects series. Hosted in the back room of our gallery, these temporary invasions by guest colleagues serve to compliment our exhibition programming through experimental entrepreneurial endeavors.

Pretty Conceptual, curated by Angie Waller, is a concept store tailored to pretty conceptual lifestyles. It will appeal to those who analyze the semiotics of greeting cards but never end up sending one; crave the latest gadgets but fetishize glitches and outmoded media; and enjoy products that poetically fail to live up to their grandiose promises.

Products span numerous lifestyle categories, including mind alteration, self-improvement, cutting-edge technology and fashion. You will find things that you didn’t know you needed. Prices will defy expectations.

Pretty Conceptual features products by Kristin Lucas, Emily Spivack, Squareeater, and Angie Waller with publications and multiples by Badlands Unlimited, Eric Doeringer, David Horvitz, Katarina Jerinic, Sarah Nicholls, Yoshua Okón, Ryland Wharton, and Julia Weist.

PRETTY CONCEPTUAL EVENTS:

ARTIST TALKS: SAT DEC 8, DEC 16, JAN 5, 3pm

SQUAREEATER RAVE and CLOSING PARTY: SAT JAN 12, 7-11pm

(see prettyconceptual.com for more details and announcements)

IN THE PRETTY CONCEPTUAL SHOP:

Kristin Lucas offers virtual products by artist collaborators that can be viewed using a free app on recent iPhones, iPads, and Android smartphones. Blind to the naked eye, her products are discovered when passing through their programmed longitudinal/latitudinal location within the gallery. When an object is purchased, it will be programmed to appear in the buyer’s (or gift recipient’s) home.

Emily Spivack will present clothing and accessories from her ongoing research “Sentimental Value” (sentimental-value.com). Each of the objects on display was collected on eBay not because of its function or design, but because of the narrative the seller attached to the item.

Squareeater – This Brooklyn-based artist’s product largely appeals to teenage boys looking for a natural high. The pulsing animations “stimulate the brain to lead users to the furthest edges of the conscious mind.” A testimonial from one of the site’s thousands of visitors describes it best:

“i started to see like this massive flower, on another i saw these weird floating head things, on another i saw what i think was strings or something and some black and white flashing one it was like an out of body experience or like i was floating or something…”

Angie Waller will offer selections from her Unknown Unknowns product line including limited edition prints, books and tattoos. Her products are tailored to the questions and desires of anyone who has ever used Google. (unknownunknowns.org)

Publications and multiples by Badlands Unlimited, Eric Doeringer, David Horvitz, Katarina Jerinic, Sarah Nicholls, Yoshua Okón, Ryland Wharton, and Julia Weist.

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